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30 Seconds of Gold: Advertising on Chinese TV
Variant Title:Thirty Seconds of Gold
Content:Documentary Film
Available From:Filmakers Library
Media Type:DVD
Videocassette
Release Date:2006
Audience:Higher Education
Secondary Education
Running Time:50 min.
Physical Description:sd., col. ; 4 3/4 in.
sd., col. ; 1/2 in.
Language:English and Chinese
Author:Produced by NHK
Subject:Economics and Business
Subheading:Corporations
Economic Development
Region:East Asia
Country:China



Abstract:

"Once a year, about one hundred companies seeking dominant positions in China's booming economy, compete in an auction for television advertising time. They face off on CCTV, China's most watched (and only national) network, serving the 400 million television owners in China. The companies know they cannot afford to miss out on the make-or-break advertising slots. This film reveals China's hectic embrace of market economics presenting a close look at the TV ad auction and the companies bidding." --http://www.filmakers.com




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